The diversified entertainment company has good fundamentals, and has benefited from recent studio releases, most notably with the success of the latest Star Wars movie, and more recently with Finding Dory.
Strong growth of online TV and online movie rental Strengths Strong product portfolio. Walt Disney brand has been known for more than 90 years in US and has been widely recognized worldwide, especially due to its Disney Channel, Disney Park resorts and movies from Walt Disney studios.
One Disney internal strengths the strongest sides the company has is its competency in acquisitions. The former 2 acquisitions have already proved to be very successful in terms of revenue and profit growth.
The third acquisition is expected to be just as successful because Disney has acquired rights to all of the Lucasfilm previous works including Star Wars. Few other Disney competitors have had such record of successful acquisitions. The business operates five different business segments: Due to such diverse operations, Disney is less affected by changes in external environment than its competitors are.
Recently, Disney has started adapting its products to suit local tastes. This is rarely initiated by the movie studio itself and is something that few other studios are doing.
Weaknesses Heavy dependence on income from North America.
Disney’s case is an example of successful management of internal and external factors, such as the ones ascertained in this SWOT analysis of the business. The SWOT analysis tool informs managers about the internal factors (strengths and weaknesses) and external factors . Internal Environment Strengths The Walt Disney brand has existed for over ninety years and is renowned globally as a family entertainment provider. The company is the 13th most valuable brand in the world and boasts a consumer perception rank of 8th globally (Forbes). Strengths: A major strength that is obvious is popularity. The Walt Disney Company has branded itself very successfully in the past. It is known as one of the best entertainment companies and its parks are known as one of the most entertaining places in the world. Another strength are The Walt Disney Company’s assets.
Although, Disney operates in more than countries, it heavily depends on US and Canada markets for its income. Few opportunities for significant growth through acquisitions.
The Walt Disney Company is the largest entertainment provider in the world and has become so due to acquisition of competitors. Otherwise, Disney may become a subject to antitrust laws.
Opportunities Growth of paid TV industries in emerging economies. The similar growth is expected in India as well.
|Walt Disney SWOT analysis - Strategic Management Insight||Public Domain The Walt Disney Company positions itself as one of the leading firms in the entertainment, mass media, and amusement park industries.|
Disney Company has already entered these markets and should continue to strengthen its position there to benefit from such high industry growth. Expansion of movie production to new countries.
Disney has an opportunity to expand its movie production to such countries as India or China, where movie production industries have developed good quality infrastructure. Disney operates in very competitive industries such as media, tourism, parks and resorts, interactive entertainment and others.
The competitive landscape changes quite drastically in the media industry, where news and TV go online and new competitors with new business models compete more successfully than incumbent media companies.
This results in growing competitive pressure for Walt Disney Company. The advancements in technology allow copying, transmitting and distributing copyrighted material much easier.
Strong growth of online TV and online movie renting. Subscription to online TV streaming and movie rental websites costs much less than to usual cable television providers.
In addition, internet infrastructure is often managed by different companies, thus taking the power away from cable network providers.
Sources The Walt Disney Company Best Global Brands in A Fairy Tale Growth Story. The Walt Disney Company.Internal Environment Strengths The Walt Disney brand has existed for over ninety years and is renowned globally as a family entertainment provider.
The company is the 13th most valuable brand in the world and boasts a consumer perception rank of 8th globally (Forbes). The SWOT analysis of Walt Disney tells us a lot about the company. The major points are that Walt Disney is still one of the strongest brands in the world.
There are a lot of things which help Disney become such a huge conglomerate in the financial world . Strengths: A major strength that is obvious is popularity.
The Walt Disney Company has branded itself very successfully in the past. It is known as one of the best entertainment companies and its parks are known as one of the most entertaining places in the world. Another strength are The Walt Disney Company’s assets.
Today, I’m breaking down Disney Park Strengths and Weaknesses with a focus on the most magical park of them all: the Magic Kingdom. The Magic Kingdom Park first opened on October 1st of The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S.
It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Strengths: Iconic Attractions – When you think of Walt Disney World, attractions such as Pirates of the Caribbean, the Mad Tea Party, Haunted Mansion, Space Mountain, and “it’s a small world” is usually what comes to mind.
They are synonymous with the Walt Disney World experience and an expression of that Disney magic.